St. Vital Centre has a giftcard campaign that runs during major holidays, celebrations, and seasonal shifts such as the back-to-school season. Each new giftcard campaign has a set of consistent brand elements such as the image of the hand holding the card, their brand font, and the St. Vital Centre logo, but each campaign also uses a new and fresh background and colour scheme.

For this back-to-school campaign, I wanted the ads to stand out by using bold, sometimes unexpected colour pairings and a fun, dynamic background using common school supplies. I created graphics for their e-blast, homepage, social media platforms, and digital ads.