Our campaign for The Wellness Institute centred on the theme of an “all-access pass to self-care.” The goal was to attract new members seeking wellness, expertise, community, fun, and friendship.

We emphasized that The Wellness Institute is far more than a gym. Membership provides benefits that extend well beyond access to equipment. With a state-of-the-art facility offering over 100 weekly group fitness classes, a running track, a full-sized gymnasium, dedicated fitness, yoga, and resistance training studios, and a warm therapy pool, members enjoy a wide range of wellness opportunities. Beyond the physical space, they gain community, friendships, motivation, empowerment, and a more positive outlook on life.

The campaign included multiple touchpoints: billboards, digital ads on Google and Meta, a refreshed website homepage, rink boards, and in-house banners.