My task was to refresh an existing campaign with a new design and engaging imagery. The goal of this campaign was to increase awareness of chiropractic care in Manitoba and have people click to visit their website to learn more and find a chiropractor.

I chose aspirational, positive photography that allows viewers to picture themselves in the scene, an approach proven to be both effective and motivating.

The brand colours (blue, white, and yellow) were carried over from the previous design, along with a blue gradient that created a strong contrast for headline legibility. Curved shapes softened the ad’s structure, creating a friendly, open feel, while a casual script-style font enhanced its approachable tone.

We created seven unique ads, resized them into six display ad sizes, two of which were HTML5 animated ads.