I was part of a team tasked to create a friendly, informative, positive, and professional website that would connect someone to a chiropractor to schedule an appointment.

We created an inviting website with videos and vibrant imagery, a paired-down colour palette so that the brand was easily recognizable, and a helpful, welcoming tone.

We connected people to chiropractors using the Find a Chiropractor map. This is an interactive map to help someone easily search for and find a chiropractor so they can connect directly to their office.

We used an accordion-style feature at the bottom of the homepage to deliver quick and easy-to-understand information about coverage for chiropractic care, as we as videos explaining the same topic.

We created an interactive diagram to show some of the major ways chiropractors can help. By scrolling over major pain points on an image of a person, the user could better understand how a chiropractor could help them or someone they know.

Finally, we related to multiple audiences, by offering testimonials from a variety of ages and stages.