Manitoba Association of Optometrists

I worked with the Manitoba Association of Optometrists to raise awareness about a special program: children starting kindergarten in Manitoba can receive their first pair of glasses for free.

The design needed to be eye-catching and, like any good billboard, quick to read and easy to understand.

We used vibrant blue and yellow backgrounds, paired with adorable photos of kids wearing glasses, to grab attention. To add visual interest and tie everything together, I incorporated repeating shapes from their logo into the layout.

The campaign included both print and digital billboards, ensuring the message reached families across multiple touchpoints.

DIGITAL + PAPER BILLBOARD DESIGN