Elisha Starr Holistic Wellness

Elisha cares for people on multiple levels and helps them transform in body, mind and spirit. She needed a logo that could represent the variety of things she offered: life coaching, body work and yoga. She wanted something that was elegant and soft, yet bold and sophisticated. We played around with concepts such as the shape of a star, a lotus flower, and the idea of a butterfly’s transformation from a cocoon. In the end we went with a concept that felt like it was literally flying off the page.