CrossFit Morden

As co-owner of CrossFit Morden, I was able to build the CrossFit Morden brand from the ground up. I knew the community of people who would be coming to this gym and so it was easy to think about the brand style and how things should look and feel. The brand needed a friendly look to it while maintaining a more military style, masculine feel. We began with the logo and evolved the brand into business cards, website, outdoor and indoor signage, apparel and a large graphic wall.